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Keywords: marketing
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Journal Articles
The Public Historian (2021) 43 (1): 18–38.
Published: 01 February 2021
... retelling of the past. How have the “vitamins” that Rowland imagined for her consumers changed over time as the seventeen historical characters have been created, rebranded, and marketed in contemporary America? © 2021 by The Regents of the University of California and the National Council on Public...
Journal Articles
The Public Historian (2010) 32 (4): 76–84.
Published: 01 November 2010
... important than ever. This article suggests ways to apply marketing communication principles to connect public historians with their audience. This article is a revised version of the presidential address delivered March 13, 2010 at the National Council on Public History's annual meeting in Portland, Oregon...