This article examines the transnational and international politics and motivations behind the Eurocentric campaigns of Portuguese American heritage advocates to memorialize the sixteenth-century navigators Miguel Corte-Real and Juan Rodriguez Cabrillo as the “discoverers” of the United States’ Atlantic and Pacific coasts, and how those campaigns were framed by the advocates’ “ancestral” homeland’s imperialist propaganda. It argues that the study of public memory and heritage politics can offer valuable insights into the processes of diaspora building and helps reveal the asymmetrical power relations often missing in discussions about cultural hybridity.

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