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Journal Articles
Southern California Quarterly. 2017; 993290–328 doi: https://doi.org/10.1525/scq.2017.99.3.290
Published: 01 August 2017
... (Fig. 1), with its reflecting pool, fountains, and near blinding lighting a veritable billboard promot- ing the conspicuous consumption of resources proved a striking monument to an age of extravagant utilities consumption, crowning a decades-long campaign by DWP of advertising its products with its...
Journal Articles
Southern California Quarterly. 2017; 992184–226 doi: https://doi.org/10.1525/scq.2017.99.2.184
Published: 01 May 2017
Journal Articles
Southern California Quarterly. 2016; 9815–58 doi: https://doi.org/10.1525/ucpsocal.2016.98.1.5
Published: 01 February 2016
... Southern California aircraft companies and, later, shipyards. While much of the U.S. was still in the throes of the Great Depression, these industries were advertising 6 SOUTHERN CALIFORNIA QUARTERLY Encouraged by his acquaintances in the entertainment industry, Ellington soon developed a project that...
Journal Articles
Southern California Quarterly. 2014; 964484–513 doi: https://doi.org/10.1525/scq.2014.96.4.484
Published: 01 November 2014
... work, 274, 279 81, 284 86, 292 94, 297 08, 301, 304, 307 08; social, 278 79, 284 85, 289, 291 92, 294, 297, 301 04, 309 advertising, automobile, 87, 90 92, 96, 102 04, 107 08, 114 15; billboard, 41 42, 47, 60; jingles, 114; and socialism, 77 79; in Wilshire s Magazine, 77 Aera Energy, 449 Aerojet...
Journal Articles
Southern California Quarterly. 2014; 96141–85 doi: https://doi.org/10.1525/scq.2014.96.1.41
Published: 01 February 2014
..., while illuminating the contradictions implicit in the conduct of his business enterprises on the one hand and his espousal of socialism on the other. © 2014 by The Historical Society of Southern California 2014 Socialism billboard advertising Nationalist clubs Syndicalism HENRY GAYLORD...
Journal Articles
Southern California Quarterly. 2014; 963271–312 doi: https://doi.org/10.1525/scq.2014.96.3.271
Published: 01 August 2014
.... After dinner, teams would be organized and sent out to collect Dollars for Democrats from ninety precincts in Altadena. The year s drive promised to be the most successful ever, largely because of the nationwide campaign being conducted by the American Heritage Foundation and the National Advertising...
Journal Articles
Southern California Quarterly. 2002; 843-4241–270 doi: https://doi.org/10.2307/41172135
Published: 01 October 2002
... his arrival, Morris Saperstein thought it prudent to change his name. Driving through Los Angeles, he spotted a billboard advertising the services of an optometrist named Dr. Lovell.6 He tacked on the name Philip and the middle initial M., perhaps to keep the discarded identity within reach. By 1923...
Journal Articles
Southern California Quarterly. 2001; 833342–348 doi: https://doi.org/10.2307/41172089
Published: 01 October 2001
... BOOK REVIEWS 347 is key in connection with all public art, including advertising billboards. Whether they pre- sent retail products or political ideas, their effectiveness can be measured only by the extent to which they "speak" compellingly to consumers. I also like Lee's attempt to capture the...
Journal Articles
Southern California Quarterly. 2001; 83159–80 doi: https://doi.org/10.2307/41172052
Published: 01 April 2001
... stimulate public interest in our mountain area" and "to encourage the preservation of forests, flowers and natural scenery." Members promoted the establishment of Rocky Mountain National Park and Dinosaur National Monument, fought to remove billboards in Denver Mountain Parks, and initiated a "Save the Wild...
Journal Articles
Southern California Quarterly. 1998; 804435–460 doi: https://doi.org/10.2307/41171921
Published: 01 December 1998
... with their "Come to Southern Califor- nia" posters were as omnipresent as billboards were in the twentieth century. The Los Angeles Times elected them as their printer for an atlas of the world. Andrew McNally, in that expression which conveys hope for people of all ages, "never looked back." What...
Journal Articles
Southern California Quarterly. 1998; 802183–230 doi: https://doi.org/10.2307/41171894
Published: 01 July 1998
... up a $200,000 fund to "educate" the public to the merits and the work- ings of RLPA after it was functioning. The administrator would control this money and the act specified how it was to be spent: twenty-five percent for newspaper advertising, twenty-five percent for twenty-four sheet billboard...
Journal Articles
Southern California Quarterly. 1988; 704427–449 doi: https://doi.org/10.2307/41171338
Published: 01 December 1988
... last book, Hollywood Village. Here he stands in front of the Warner Bros.-First National ot in 1933; behind him a billboard advertises Ex- Lady, Bette Davis 's first starring vehicle, which Florey had just finished direct- ing. almost as early as Florey, was Louise Brooks, whose career he had...
Journal Articles
Southern California Quarterly. 1989; 712-3143–194 doi: https://doi.org/10.2307/41171441
Published: 01 July 1989
... A group of ladies advertising the Los Angeles Flower Festival (c. 1888) which was a flora extravaganza sponsored to raise money to construct a residence for working women. Courtesy Huntington Library. 146 Women fs Philanthropy Society, and by July had established temporary housing for work- ing...
Journal Articles
Southern California Quarterly. 1979; 613239–253 doi: https://doi.org/10.2307/41170829
Published: 01 October 1979
... newspapers, Story supplemented these with lec- tures, exhibits, billboards, and a widely distributed poster show- ing a pleasant young girl, "Miss California/' feeding a lovely orange to her small friend, "Master Iowa." Local newspapers proclaimed "Orange Day" and "Orange Week" and carried in- numerable...
Journal Articles
Southern California Quarterly. 1980; 62177–96 doi: https://doi.org/10.2307/41170857
Published: 01 April 1980
.... Pamphlet activity was greater than a year before, featuring titles like "Chaos In California "Hoaxing California," and "A Citizen Thinks About $30 Thursday, Ham And Eggs, And Himself." A billboard campaign was imple- mented, and radio time was reserved to speak against the amend- ment. The state had not...
Journal Articles
Southern California Quarterly. 1976; 581113–126 doi: https://doi.org/10.2307/41170641
Published: 01 April 1976
... reputedly paid for seven months of billboard displays at a cost of around $25,000 per month. It was even rumored that he had put up billboards across the border in Mexico! Since a rule of thumb suggests that billboards take up about 10 to 15 percent of a campaign budget, Nixon's total ex- penses may have...
Journal Articles
Southern California Quarterly. 1974; 564375–406 doi: https://doi.org/10.2307/41171421
Published: 01 December 1974
... been published over a period of twenty ears.89 Numerous "front" groups were organized and it was through these "fronts" that millions of pamphlets were circulated and thousands of billboards put up throughout the state. The physical assets of these organizations primarily consisted of nothing more than...
Journal Articles
Southern California Quarterly. 1967; 494425–453 doi: https://doi.org/10.2307/41170129
Published: 01 December 1967
.... With this initial start oward respectable local fame, Wilshire undertook various projects such as founding and designing the city of Fullerton, the operating of several mining concerns (the Wilshire Bishop Gold Mine being the most time and money con- suming enterprise) , and a billboard advertising...
Journal Articles
Southern California Quarterly. 1973; 553319–359 doi: https://doi.org/10.2307/41170489
Published: 01 October 1973
... the chairman of the 12th District Republican Committee, Roy Day. Day, an advertising salesman for the Pomona Progress-Bulletin and a shrewd analyst of political trends, had been disgusted by the previous GOP candidates. Indeed, he had once voted for Voorhis. Barcome and Day jointly launched a...
Journal Articles
Southern California Quarterly. 1972; 54131–53 doi: https://doi.org/10.2307/41170397
Published: 01 April 1972
... at Presquile, a park located at the edge of Lake Erie. Advertisements for this ascension on billboards and in Toledo newspapers proclaimed a "Professor Don Carlos" who would make daily ascensions for a week. Knabenshue made it his business to be on hand every day of the week's engagement. By...