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Keywords: amplification
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Journal Articles
Rhetorica (2020) 38 (3): 309–320.
Published: 01 August 2020
... photocopy or reproduce article content through the University of California Press's Reprints and Permissions web page, http://www.ucpress.edu/journals.php?p=reprints . 2020 The International Society for the History of Rhetoric Baguwen (八股文) amplification enthymeme loci communes Zottoli...
Abstract
Zottoli argued that the enthymeme theory was a very useful tool to understand Chinese texts. To show this, he analyzed and examined the Baguwen (八股文). The enthymematic features of it are compable to enthymemes of signs or enthymemes of wide-ranging opinions. They are considered to be makers of contexts that are accepted and approved largely by the audience according to common sense. They are also very similar to loci communes of Cicero.
Journal Articles
Rhetorica (2014) 32 (3): 211–221.
Published: 01 August 2014
... tactics of emotional amplification prescribed in De Inventione . By ostentatiously persuading himself to sternness with the stock appeals designed to persuade a normative audience, the orator can justify his actions against the Catilinarians while asserting that his essential nature is kind and...
Abstract
Pro Sulla §§18–19 demonstrates a tactic of self-depiction unique in Cicero's speeches; the orator represents an internal dialogue in which his natural kindness towards the Catilinarian Autronius is overcome by arguments that his audience can recognize as the prosecutor's stock tactics of emotional amplification prescribed in De Inventione . By ostentatiously persuading himself to sternness with the stock appeals designed to persuade a normative audience, the orator can justify his actions against the Catilinarians while asserting that his essential nature is kind and compassionate. This tactic is both essential for Cicero's persuasive strategy and useful for his broader self-depiction for the reading audience of the speech.