This essay analyzes the approach of Brazilian artist Hélio Oiticica (1937–80) to what he called “the problem of color.” Oiticica’s conceptual-aesthetic pursuits between 1959–65 offered a renewed onto-political conceptualization of notions of time, particularly of the “liveness” of inert matters and of the “thingness” of participation. His notion of “vivência estética” (the lived experience of the aesthetic) bridged supposed gaps between performance and objecthood while offering a redefinition of what constitutes political action and what constitutes artistic matter.

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