Recent HBO dramas like Game of Thrones, Luck, and The Newsroom do more than generate HBO brand equity—they quantify that equity and determine the conditions under which it might be converted into other kinds of Time Warner equity. These incipiently financial dramas are futures markets that establish rates of conversion between heterogeneous equities and should be understood as functionally equivalent to the class of financial instruments known as derivatives.
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© 2014 by The Regents of the University of California
2014
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