This work examines how Barack Obama’s speeches and remarks used various rhetorical techniques to strategically maneuver his rhetoric to address racial issues and represent African American concerns. The results of a content analysis of a selection of Obama’s speeches and remarks confirm that Obama and his speechwriters favored the use of statements of color-blind universalism. However, when making certain remarks regarding civil rights issues or perceived racial issues, the pattern shifted, presenting a rare glimpse of the unbalanced representation of African American concerns. These findings suggest that Barack Obama’s speeches and remarks performed double-consciousness; they used universal, balanced, and targeted universalism rhetorical techniques as a genuine, congruent political style for representing African American concerns as a “raced” politician.
University of California Press