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Journal: Nova Religio
Nova Religio (2018) 21 (3): 74–102.
Published: 01 February 2018
...Nicole Karapanagiotis This article is a theoretical and ethnographic investigation of the role of marketing and branding within the contemporary ISKCON movement in the United States. In it, I examine the digital marketing enterprises of two prominent ISKCON temples: ISKCON of New Jersey and ISKCON...