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Keywords: ISKCON
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Journal Articles
Nova Religio (2018) 22 (1): 34–58.
Published: 01 August 2018
... processes used by ISKCON members in the United States as they strategically sought to align the practices, goals and beliefs of the movement with the unconventional interests and perspectives of recruits from the 1960s counterculture. The alignment processes described here represent attempts to gain...
Journal Articles
Nova Religio (2018) 21 (3): 74–102.
Published: 01 February 2018
...Nicole Karapanagiotis This article is a theoretical and ethnographic investigation of the role of marketing and branding within the contemporary ISKCON movement in the United States. In it, I examine the digital marketing enterprises of two prominent ISKCON temples: ISKCON of New Jersey and ISKCON...