... International’s reconfiguration as an online community, subsequent to a sweeping reorganization introduced in 2010 referred to as “the Reboot,” explores the role its integration of digital media and virtual spaces played in the renegotiation of the movement’s religious identity and community. The movement’s...

... ISKCON Marketing Digital Media Digital Hinduism Krishna Hare Krishna Of Digital Images and Digital Media Approaches to Marketing in American ISKCON Nicole Karapanagiotis ABSTRACT: This article is a theoretical and ethnographic investigation of the role of marketing and branding within...