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Journal Articles
Nova Religio. 2018; 21374–102 doi: https://doi.org/10.1525/nr.2018.21.3.74
Published: 01 February 2018
...Nicole Karapanagiotis This article is a theoretical and ethnographic investigation of the role of marketing and branding within the contemporary ISKCON movement in the United States. In it, I examine the digital marketing enterprises of two prominent ISKCON temples: ISKCON of New Jersey and ISKCON...
Journal Articles
Nova Religio. 2018; 213124–127 doi: https://doi.org/10.1525/nr.2018.21.3.124
Published: 01 February 2018
...Benjamin D. Crace © 2018 by The Regents of the University of California 2018 Gülen: The Ambiguous Politics of Market Islam in Turkey and the World . Joshua D. Hendrick . New York University Press , 2013 . 276 pages. $75.00 cloth; $24.00 paper; ebook available. Hizmet Means...
Journal Articles
Nova Religio. 2017; 20357–73 doi: https://doi.org/10.1525/nr.2017.20.3.57
Published: 01 February 2017
...Ringo Ringvee In this article, I argue that in contemporary neoliberal consumer societies, traditional religious missionizing activity is superseded by religious branding and marketing. An example of this at a national level is Estonia, a small secular society in Europe where the majority of the...
Journal Articles
Nova Religio. 2020; 234111–113 doi: https://doi.org/10.1525/nr.2020.23.4.111
Published: 15 April 2020
... ignorance of the Panacean anthropology (60), displaying the ability of water-takers to manage numerous religious and spiritual commitments successfully. Chapter 6 examines the themes of war and anxiety as the Panacea Society marketed its healing method in Britain amid the vagaries of the Second World War...
Journal Articles
Nova Religio. 2020; 23494–110 doi: https://doi.org/10.1525/nr.2020.23.4.94
Published: 15 April 2020
... entrepreneurs also attempt to make a profit from the influx of visitors. The narrow street where the foundation s shop is located is dotted with makeshift booths selling similar items as well as refreshments, giving the place a multiday music festival or flea market vibe. At the pricier end of the items and...
Journal Articles
Nova Religio. 2020; 23415–42 doi: https://doi.org/10.1525/nr.2020.23.4.15
Published: 15 April 2020
... the spring, Griffin and McQuade offered an online Black Magick Self-Defense workshop, marketed particularly to regular people who might feel implicated by the Magic Resistance s targeting of all those who abet Trump. In May, Griffin registered the domain magickwars.com, which collected material...
Journal Articles
Nova Religio. 2020; 23469–93 doi: https://doi.org/10.1525/nr.2020.23.4.69
Published: 15 April 2020
... with existing political organiza- tions. They argue that the sustained growth and popularity of INC Christianity, like that of the New Apostolic Reformation, will continue to gain market share compared with traditionally organized groups, exerting an increasingly strong influence on the way...
Journal Articles
Nova Religio. 2020; 23386–109 doi: https://doi.org/10.1525/nr.2020.23.3.86
Published: 01 February 2020
.... Laycock s analysis can help explain the political ends of Reverend Billy s parody-based ritual retail interventions, especially when recog- nizing that Reverend Billy is challenging a legitimate religion of the market.29 Furthermore, this challenge is grounded within very clear nature-as-sacred religious...
Journal Articles
Nova Religio. 2019; 23218–41 doi: https://doi.org/10.1525/nr.2019.23.2.18
Published: 01 November 2019
.... During the economic depression of the 1840s, social reformersand disgruntled laborers across the United States joined com-munal experiments in their search for an alternative to the cold realities of market capitalism. Intentional living communities emerged across the country throughout the decade...
Journal Articles
Nova Religio. 2019; 23294–104 doi: https://doi.org/10.1525/nr.2019.23.2.94
Published: 01 November 2019
... equivalent of the quickie paperback books that flooded the market right after 18 November. The music, the voiceover, and the dramatic scenes are all clearly intended to focus on the pornography of Jonestown. The words ACTUAL CRIME SCENE PHOTO are fre- quently flashed on screen, along with ACTUAL...
Journal Articles
Nova Religio. 2019; 23264–84 doi: https://doi.org/10.1525/nr.2019.23.2.64
Published: 01 November 2019
... a front-page article that sects in Piedmont are doubling their forces and are hustling into Torino s markets to make converts. Today they are spreading their call- ing cards in the workshops and invite Torinese to gather in a home where two emissaries from the Society of the United States of...
Journal Articles
Nova Religio. 2017; 2038–12 doi: https://doi.org/10.1525/nr.2017.20.3.8
Published: 01 February 2017
... in Lithuania, marketing and branding strategies of contemporary spirituality movements in Estonia, and the Last Testament Church in Siberia, Russia. © 2017 by The Regents of the University of California 2017 Eastern Europe Post-Soviet post-communist Introduction: New Religions in Eastern...
Journal Articles
Nova Religio. 2019; 23160–88 doi: https://doi.org/10.1525/nr.2019.23.1.60
Published: 01 August 2019
... shipper of organic produce.1 It man-aged four ranches on thousands of acres, four organic farmers markets, two health food restaurants, a dairy, a whole-grain organic bakery, a fresh juice-bottling plant, a fishery, a wholesale warehouse, and a trucking company to distribute fresh produce and natural...
Journal Articles
Nova Religio. 2019; 23189–111 doi: https://doi.org/10.1525/nr.2019.23.1.89
Published: 01 August 2019
... been shaped by traditional Indian foodways, which have contributed significantly to a sense of com- munity and identity. They have also been affected by a changing food economy as market forces have opened unexpected opportunities. As 3HO and related organizations evolved, the world of food production...
Journal Articles
Nova Religio. 2019; 2315–13 doi: https://doi.org/10.1525/nr.2019.23.1.5
Published: 01 August 2019
... drawing on Christian, western esoteric, Asian, and New Age traditions, shaped the emerging organic food movement in California. The group operated a plethora of inter- ests including Sunburst Farms, Sunburst Community Stores, Sunburst Natural Foods, and later New Frontiers markets. Hoesly demonstrates...
Journal Articles
Nova Religio. 2019; 23114–37 doi: https://doi.org/10.1525/nr.2019.23.1.14
Published: 01 August 2019
Journal Articles
Nova Religio. 2019; 224115–116 doi: https://doi.org/10.1525/nr.2019.22.4.115
Published: 01 May 2019
... in what contexts should s/he practice or teach shamanism, for whom, and toward what purpose? As contemporary shamanism overlaps with and is influenced by the New Age religious milieu, how is it affected by its status as a commodity marketed to spiritual seekers and tourists? Modern Norwegian...
Journal Articles
Nova Religio. 2019; 224146–147 doi: https://doi.org/10.1525/nr.2019.22.4.146
Published: 01 May 2019
... universal white human family. Mueller then follows the missions of white Mormons to market the Book of Mormon to Native Americans. When those missions failed to convert large numbers of native peoples, Mormons altered their restorative racial universalism into a narrative about how, at least in the near...
Journal Articles
Nova Religio. 2019; 224112–115 doi: https://doi.org/10.1525/nr.2019.22.4.112
Published: 01 May 2019
... by the New Age religious milieu, how is it affected by its status as a commodity marketed to spiritual seekers and tourists? Modern Norwegian shamanism, which can also be called neoshamanism, derives from nature-centric spiritual traditions of the long-suppressed Sa´mi (Saami) ethnic minority of...
Journal Articles
Nova Religio. 2019; 224147–149 doi: https://doi.org/10.1525/nr.2019.22.4.147
Published: 01 May 2019
... what he accom- plishes in his text. Mueller, like no scholar before him, shows how crucial literacy and literary practices were to the Mormon project of racial construction. To state this insight may seem to be saying the obvious about a faith driven by its marketing of a book. The fact that no scholar...