ABSTRACT : The following article will put forward the argument that it is necessary to take into account the worldview of the insider in order to appreciate the coherence or ““rationality”” of actions of a religiousspiritual teacher or organization. As a case study, the article examines the transformations that have occurred in the organizational forms utilized by Prem Rawat (a.k.a. Maharaji). While bringing readers up to date with Maharaji's activities since the 1980s, I argue that these developments owe more to Maharaji's self-perception of his role as a master and his wish to universalize the message historically located in the teachings of individual sant iconoclasts, than to external or internal pressures brought to bear upon the organizational forms themselves.