The introduction to this special issue on new religions in Eastern Europe provides a historical background on the place of new religious movements in the region during the Soviet and post-Soviet era. This includes the varieties of new and alternative religions active in these societies and how this changed after the fall of the Berlin Wall. The guest editor notes several main directions of scholarly research focusing on these new religions and summarizes the four articles included in this special issue, which focus on the Lithuanian neoshamanic community, the pyramid of Merkinė in Lithuania, marketing and branding strategies of contemporary spirituality movements in Estonia, and the Last Testament Church in Siberia, Russia.

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