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Journal Articles

Attention Required for Advertisement Pitch, Tempo, and Timbre to Influence the Perception of Product Features

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Jordaine Tran, Laura Marie Getz
Journal: Music Perception
Music Perception (2023) 41 (1): 59–73.
https://doi.org/10.1525/mp.2023.41.1.59
Published: 01 September 2023
... durable laptop. Together these results show that although features of music can influence product perceptions, the influence is minimal without emphasizing the music or ensuring participants’ attention to the relevant features. 25 8 2022 18 6 2023 © 2023 by The Regents of the University...
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Includes: Supplementary data