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Keywords: music advertising
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Journal Articles
Attention Required for Advertisement Pitch, Tempo, and Timbre to Influence the Perception of Product Features
Available to Purchase
Journal:
Music Perception
Music Perception (2023) 41 (1): 59–73.
Published: 01 September 2023
... of California 2023 timbre pitch tempo product perceptions music advertising Laura Getz, University of San Diego, 5998 Alcala Park Way, San Diego, CA 92182. E-mail: [email protected] Music has been used in advertising since the early days of movies, television, and radio, and today over 80...
Includes: Supplementary data
University of California Press