Alterations in the spending habits of country people constitute one thread in the history of Vietnamese society in the 1960s. Some welcomed and others objected to mass-produced consumer goods and especially to new forms of dress. The ensuing controversy played out amidst the violent crosscurrents of the Vietnam War and led to dissension within the ranks of the National Liberation Front and in the Sài Gòn milieu. The last word belongs to villagers who, in trying to sort out the meanings of new commodities, were trying to decide what sort of future they wished for their country.

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