The emergence of popular journalism in 1930s Vietnam allowed for new forms of commentary on a transformed urban life, among them caricatures featuring LB Toéét, a villager bewildered by his encounters with the modern city. This article uses the LB To�t cartoons that appeared in the weekly journal Phong Hóóa [Mores] as a window on urban attitudes toward the modern. It suggests that the illustrations reveal a considerable ambivalence toward modernity on the part of Phong Hóóa's editors, despite their rhetorical commitment to the new and the modern.

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