The web app Findery begins with what seems like an unoriginal idea: online maps that can be annotated by users. Findery’s founders describe their app as follows: “You can annotate places in the real world, leave notes tagged to a specific geographic location—an address, a street corner, a stream, a park bench, a rock at the end of a road.” Findery, they suggest, is there “to help you tease out local knowledge, hidden secrets, stories and information about the world around you.”1 Findery, then, is like a map hung on a wall and layered with people’s collected memories, photos, and ephemera.2 This sort of annotation, or “geotagging,” has been possible with Google...

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