Written in a lively and engaging manner, Cold War on the Home Front: The Soft Power of Midcentury Design is a major contribution to our understanding of Cold War propaganda, particularly as it played out in post—World War II Germany around issues of modern living and the availability of goods. Although the book focuses on the "soft power" of particular types of persuasion, the "hard" politics of the United States' effort to maintain world supremacy and the Eastern Bloc countries' attempt to counteract them underpins the exhibitions of model homes and furnishings discussed by Castillo. He situates the home and home furnishings at the center of the ideological battles between the United States and the USSR at a time when "America unleashed the largest international propaganda effort ever mounted in a time of peace" (24). Marshall Plan officials sought to persuade...
Review: Cold War on the Home Front: The Soft Power of Midcentury Design by Greg Castillo
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Pat Kirkham; Review: Cold War on the Home Front: The Soft Power of Midcentury Design by Greg Castillo. Journal of the Society of Architectural Historians 1 September 2011; 70 (3): 387–388. doi: https://doi.org/10.1525/jsah.2011.70.3.387
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