... for inviting pop stars into the annual championship event, I combine theories of branding with studies on music’s role in creating spectacle and nationalism at the Super Bowl to demonstrate how the game and its halftime shows operate within their own “branded spectacles.” I argue that it is when the often...

... Ball. It first contextualizes the industrial efforts to make the electric guitar more accessible to girls during Clark’s adolescence and their limitations. It then analyzes Clark’s promotional strategies for the collection. Most branding opportunities available to female music industry professionals...