From the 1980s to the 2000s, Philippine television and radio were filled with the sounds of J-Pop. The majority of Filipino listeners, however, were not aware of their Japanese origins as they were all performed in the vernacular by local artists. This paper demonstrates how local cultures are produced within the context of hybridization and cultural indigenization through J-Pop cover songs. By comparing and exploring the history of J-Pop, OPM (Original Pilipino Music), P-Pop, and idol groups, this work reflects on the globalized trend of forming new distinctions, connections, and authenticity through the varying processes of covering songs. It looks at popular music’s power in shaping local influence and development, as well as how international cultural elements can become part of collective memory and cultural milieu in a new territory, thereby gaining authenticity.

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