Ever been confused about how to react when someone says they are doing something for your own good but you know oh-so-clearly that there is nothing good in it for you? Do you call them out for their misplaced benevolence? Or do you just acquiesce and come across as condoning their behavior? Both these options come with consequences, and costs. What should one do? This is a common dilemma for those subjected to benevolent sexism—a seemingly positive form of sexism that nevertheless undermines gender equity and is often hard to recognize and deal with. This article delves into the depths of this dilemma and is based on an autoethnographical account of one of the author’s experiences with benevolent sexism. The core narrative, originally written in the immediate aftermath of a significant incident, offers a deep dive into the protagonist’s mind as she navigates the decision to seek support politely rather than express outrage at the sexist behavior she encountered. Her narrative serves as the foundation for an abductive investigation, where the protagonist, in collaboration with her co-authors, undertakes a review of extant literature to make sense of her response. Together, they employ introspection and reflexivity to alternate between data and literature, bridging the gap between personal experience and scholarly analysis, and transforming the evocative account into a comprehensive examination of the pervasive social phenomenon of sexism within organizational contexts. Using an abductive, iterative process to interweave theory with an autoethnographical narrative, the article tries to resolve the dichotomy between confronting and condoning, often seen as the only responses to sexism, by proposing an approach that balances the interpersonal and intrapersonal costs and benefits of confrontation.
Be Patient, Don’t Complain (Yet): Beyond the Dichotomy of Confronting or Complying with Benevolent Sexism
Sonali Gupta, PhD, is Professor of Entrepreneurship and founding director of Center for Entrepreneurship at Ramaiah University of Applied Sciences, India. With over two decades of experience that include working as a technologist, starting a venture, managing an NGO, and running a top-tier business incubator in India, along with earning a PhD, she brings a unique blend of academic rigor and practical experience to her work. Her research interests are in entrepreneurship, education, public policy and gender in workplace. She is also an award-winning public speaker and an avid adventurer.
Dr. Sandeep Kaur is a radiation oncologist and senior consultant at Government Medical College Jammu. She did her Doctorate in Medicine (MD) in Radiation Oncology and has over twenty years’ experience in this field. She has published many scientific papers in National and International Journals. She has also done her fellowship at the University of California San Diego, USA.
Shivakami Rajan, PhD, is Professor of Management at Ramaiah University of Applied Sciences. An educator with research interests in women entrepreneurship, marketing, and consumer behavior, she worked as a Supply Chain Professional prior to earning her PhD in entrepreneurship.
Anonymous is a PhD from a leading management institution in India and has research interests in the field of women entrepreneurship, technology management, and gender studies. Prior to earning her PhD, she held senior positions in the tech industry in global organizations.
Sonali Gupta, Sandeep Kaur, Shivakami Rajan, Anonymous; Be Patient, Don’t Complain (Yet): Beyond the Dichotomy of Confronting or Complying with Benevolent Sexism. Journal of Autoethnography 1 October 2024; 5 (4): 472–496. doi: https://doi.org/10.1525/joae.2024.5.4.472
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