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Keywords: public relations
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Journal Articles
Journal:
Gastronomica
Gastronomica (2018) 18 (2): 19–32.
Published: 01 May 2018
... historically pushed back by increasing the secrecy of their operations. However, the last decade has seen the industry turn to a new strategy: aggressive public relations outreach rooted in the paradigm of transparency. Generally, these are highly mediated public relations exercises, but at Indiana's Fair Oaks...