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Keywords: marketing
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Journal Articles
Gastronomica (2017) 17 (4): 88–101.
Published: 01 November 2017
...Laura Goering Nostalgia for the foods consumed in childhood is a phenomenon extensively documented by food studies scholars and exploited by marketers around the world. This article traces the evolution of the Soviet children's soft drink Buratino from its origins in the Brezhnev era through...
Journal Articles
Gastronomica (2016) 16 (4): 66–77.
Published: 01 November 2016
.... In the transition from the 1970s to the 1980s, the dairy industry adopted a postfeminist ethos, which co-opted the hippie and feminist self-care movements that had made yogurt a staple health food outside the purview of the medical-industrial complex and on the margins of the market economy. Increasingly, yogurt...