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Keywords: hansik globalization campaign
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Journal Articles
Journal:
Gastronomica
Gastronomica (2019) 19 (1): 65–78.
Published: 01 February 2019
... negotiations in line with their processes of adaptation and settlement in Malaysia. The Hansik Globalization Campaign: A Malaysian Critique The Hansik Globalization Campaign Since 2010, the South Korean government has been actively promoting its cuisine globally, with the initial ambitious aim of propelling...
University of California Press