...Nancy Gagliardi The gender narrative of the 1960s frequently focuses on the reemergence of feminism, yet a growing diet culture provides an alternate entry point for investigating the era and its gendered foodways. The growth of both movements also provides a new perspective on the consumer...

... to construct “masculine” versus “feminine” dieting through contrasting depictions of food, the body, and technology use. By analyzing the difference in the weight loss experiences that Weight Watchers Online promises, I argue that limited types of self are made available to women and men. Weight Watchers...