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Keywords: advertising
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Journal Articles
Gastronomica (2018) 18 (2): 11–18.
Published: 01 May 2018
...Neil Oatsvall Mountain Valley Spring Company (Hot Springs, Arkansas), the nation's first coast-to-coast bottled water company, ran an advertisement in 1939 that conflated American Indians and the natural world. While the company thought that it was selling bottled water by drawing upon a local myth...
Journal Articles
Gastronomica (2018) 18 (1): 44–54.
Published: 01 February 2018
.... Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Reprints and Permissions web page, http://www.ucpress.edu/journals.php?p=reprints . 2018 natural food science anti-intellectualism expertise advertising breakfast...
Journal Articles
Gastronomica (2011) 11 (4): 46–54.
Published: 01 November 2011
...Joshua Freedman; Dan Jurafsky Our study uses the language of food to examine the representation of socioeconomic class identity in contemporary America by comparing the advertising language on expensive bags of potato chips with that on inexpensive chips. We find that the language on expensive chip...
Journal Articles
Gastronomica (2009) 9 (3): 15–21.
Published: 01 August 2009
... was being marketed as the perfect food for future generations of Americans. Considering Kuniyoshi's penchant for creating images that engage with dairy advertisements that incorporated idyllic images of America's rural past inflected with nationalist ideology and Christian religious iconography complicates...