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Keywords: Weight Watchers
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Journal Articles
Gastronomica (2017) 17 (1): 33–43.
Published: 01 February 2017
...Emily Contois Offering online programs that target men and women separately, Weight Watchers communicates, represents, and manipulates gender in its program marketing and materials. In this article, I demonstrate how Weight Watchers engages aspects of hegemonic masculinity as they endeavor...