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Keywords: Roland Marchand
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Journal Articles
Gastronomica. 2008; 847–9 doi: https://doi.org/10.1525/gfc.2008.8.4.7
Published: 01 November 2008
... regularly——in a new light and with unexpected clarity. How does ““personality advertising”” influence how we relate to products and our experience at the supermarket? ©© 2008 BY THE REGENTS OF THE UNIVERSITY OF CALIFORNIA. ALL RIGHTS RESERVED. 2008 Nina Katchadourian Roland Marchand supermarkets...