...Neil Oatsvall Mountain Valley Spring Company (Hot Springs, Arkansas), the nation's first coast-to-coast bottled water company, ran an advertisement in 1939 that conflated American Indians and the natural world. While the company thought that it was selling bottled water by drawing upon a local myth...

... a series of technical processes that redefined skill among cooks. However, by the late eighteenth century, an ideology of the natural gained ground in aesthetic philosophy, which rendered those same highly prized skills of disguise as increasingly suspect. Of course, it proved difficult to identify what...