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Keywords: India
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Journal Articles
Gastronomica (2018) 18 (2): 1–10.
Published: 01 May 2018
...Amita Baviskar Maggi, a brand of instant noodles introduced in India in the late 1980s by Nestlé, is now not only a popular snack, but the favorite comfort food of an entire generation of young urban Indians. What is the secret of Maggi's success? And what does it tell us about taste and desire...