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Keywords: Audencia Nantes
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Journal Articles
Gastronomica (2006) 6 (1): 62–66.
Published: 01 February 2006
... development could breathe new life into a market that risks stagnating. With this in mind, a research team from Audencia Nantes, one of France's top business schools, set out to gauge French oyster eaters' reaction to the tetraploid. Using an approach involving psychology, marketing, sociology, and...