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national-branding

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Journal Articles
Gastronomica. 2017; 174127–140 doi: https://doi.org/10.1525/gfc.2017.17.4.127
Published: 01 November 2017
... nation-branding, entrepreneurialism, and ethno-preneurialism (Comaroff and Comaroff 2009). In Wine and Philosophy, wine critic Matt Kramer (2007: 226) refines his phenomenological definition of terroir as somewhere-ness. This poetic definition captures the persis- tent ambiguity of wine s universal...
Journal Articles
Gastronomica. 2015; 1523–9 doi: https://doi.org/10.1525/gfc.2015.15.2.3
Published: 01 May 2015
... represent the nation, but are not rooted in myth. Such food has more to do with cooking than myth. © 2015 by The Regents of the University of California 2015 Japan gastronomy ideology branding seasonality RESEARCH ESSAY | Scott Haas Hashiri, Sakari, Nagori: Toward Understanding the Psychology...
Journal Articles
Gastronomica. 2016; 16128–40 doi: https://doi.org/10.1525/gfc.2016.16.1.28
Published: 01 February 2016
... of beer, adapting German lagers to local tastes. Chinese beer drinking has been limited to cities, and local brands are also bland, which reflects the place of beer within Chinese meals as a neutral grain. More broadly, I suggest that beer became a subject for nation-building efforts in Asia...
Journal Articles
Gastronomica. 2020; 20279–90 doi: https://doi.org/10.1525/gfc.2020.20.2.79
Published: 01 May 2020
... question: Why have one? The United States Coffee Championships (USCC) are the largest and most hotly contested series of national coffee com- petitions in the world, forming part of a system that feeds into the World Coffee Championships (WCC). Falling under the umbrella of the USCC are competition events...
Journal Articles
Gastronomica. 2020; 20230–36 doi: https://doi.org/10.1525/gfc.2020.20.2.30
Published: 01 May 2020
... media landscape in 2001 with the publication of Why McDonald s Fries Taste So Good in the Atlantic Monthly. The author, Eric Schlosser, was on the verge of stardom. A version of the article would soon appear as a chapter in his 2001 bestselling work of investigative journal- ism, Fast Food Nation. The...
Journal Articles
Gastronomica. 2020; 20255–66 doi: https://doi.org/10.1525/gfc.2020.20.2.55
Published: 01 May 2020
... in Italy, normally accounting for between one-third and one-half of national production. Historically it includes two distinct oil traditions, that of the Salento and that of the nord barese, the region north of Bari. Already in the eighteenth century Puglia dominated world oil produc- tion. Oil from...
Journal Articles
Gastronomica. 2020; 20267–78 doi: https://doi.org/10.1525/gfc.2020.20.2.67
Published: 01 May 2020
... nation s kitchen because many foods, domestic and imported, circulated through Osaka (Nodaka 2007; Okada 1990; Wakita 2003). Today, the food scene in Osaka remains vibrant, bustling, and overflowing with an abundance of tempting delicacies of diverse origins. Concentrations of stores selling food have...
Journal Articles
Gastronomica. 2020; 20123–33 doi: https://doi.org/10.1525/gfc.2020.20.1.23
Published: 01 February 2020
... complex milieu of sparring Western, cosmopolitan, national, and religious food practices that are connected with ideas and practices of (religious) citizenship. This article draws from fifteen months of ethnographic research in Fars Province of Iran and in Tehran, and from research of jurisprudence and...
Journal Articles
Gastronomica. 2020; 20183–89 doi: https://doi.org/10.1525/gfc.2020.20.1.83
Published: 01 February 2020
... transformative potential of foodways in the form of Japanese oranges. First imported to Canada (and particularly to the west- ern provinces of British Columbia, Alberta, Saskatchewan, and Manitoba) in the late 1800s, this popular wintertime fruit regu- larly appears in the nation s literature, often symbolizing...
Journal Articles
Gastronomica. 2020; 20134–41 doi: https://doi.org/10.1525/gfc.2020.20.1.34
Published: 01 February 2020
... the experi- ence was less about sushi s past than a possibility for sushi s future. FOOD, CULTURE, AND NATION | Eric C. Rath GASTRONOMICA: THE JOURNAL FOR FOOD STUDIES, VOL. 20, NUMBER 1, PP. 34 41, ISSN 1529-3262, ELECTRONIC ISSN 1533-8622. © 2020 BY THE REGENTS OF THE UNIVERSITY OF CALIFORNIA. ALL...
Journal Articles
Gastronomica. 2019; 19478–90 doi: https://doi.org/10.1525/gfc.2019.19.4.78
Published: 01 November 2019
... investors from the spirits world they vowed to build the Anchor brand into a new beer and spirits endeavor, but would sell the brewery in 2017 to Sapporo Holdings admirers lauded Maytag as the nation s first microbrewer of modern times.24 Nevertheless, as craft breweries expanded far beyond Anchor Brewing...
Journal Articles
Gastronomica. 2019; 19360–66 doi: https://doi.org/10.1525/gfc.2019.19.3.60
Published: 01 August 2019
... sidestep the folklorization and ethnicization attached to the preparation of food like couscous. In Graines, the bare presentation of hands rolling couscous grains from semolina contrasts with popular French couscous brands depictions of Fatmas an Arabic proper name turned common noun in French to...
Journal Articles
Gastronomica. 2019; 1931–5 doi: https://doi.org/10.1525/gfc.2019.19.3.1
Published: 01 August 2019
... Smithsonian s National Museum of American History) Eric C. Rath (Professor of History at the University of Kansas) Krishnendu Ray (Associate Professor and Chair of Nutrition and Food Studies at New York University) Signe Rousseau (Instructor of Critical Literacy and Professional Communications at the...
Journal Articles
Gastronomica. 2019; 19341–46 doi: https://doi.org/10.1525/gfc.2019.19.3.41
Published: 01 August 2019
... proud to celebrate these foods that have a particular meaning to them, because it s a part of their culture and their ancestors. We utilize marketing and branding and social media be- cause we want people to be excited to work with indigenous foods. People love seeing beautiful plates being put together...
Journal Articles
Gastronomica. 2019; 19216–28 doi: https://doi.org/10.1525/gfc.2019.19.2.16
Published: 01 May 2019
... chef celebrity new media prosumption restaurants food studies The NewMediascape and Contemporary American Food Culture Headlines and Hashtags The headline reads: Plant-based meat revolutionaries win UN s highest environmental honor. At the United Nations Champions of the Earth Awards there are...
Journal Articles
Gastronomica. 2019; 19165–78 doi: https://doi.org/10.1525/gfc.2019.19.1.65
Published: 01 February 2019
... addition, by] achieving this purpose, it will also improve Korea s image on the global stage. This point reflects explicitly that the hansik globalization campaign was about soft power and nation branding and ultimately about expanding trade overseas and improving the overall national economy...
Journal Articles
Gastronomica. 2019; 19179–90 doi: https://doi.org/10.1525/gfc.2019.19.1.79
Published: 01 February 2019
...- lenged, despite the appropriation of wine culture. On the contrary, within the language of wine, sake is still described as being inherently Japanese. The global wine culture is thus the framing rhetoric for disseminating sake, which serves Japan s culinary nation-branding strategies as well as more...
Journal Articles
Gastronomica. 2019; 19155–64 doi: https://doi.org/10.1525/gfc.2019.19.1.55
Published: 01 February 2019
... in the Red River Valley region, yet these gains would not be possible without massive federal subsidies. Moreover, genetically modified sugar beets are refined into a substance that is directly linked to national epidemics of diabetes and obesity. This article explores lessons the author learned by...
Journal Articles
Gastronomica. 2019; 19145–54 doi: https://doi.org/10.1525/gfc.2019.19.1.45
Published: 01 February 2019
... violating a policy he himself had been instru- mental in instituting as a member of the new French National Assembly. Thus, the wedding was performed in the family cellar, and it is reported that (to be extra careful) the presiding cleric spoke softly during the ceremony. Barbe- Nicole was married in a...
Journal Articles
Gastronomica. 2019; 19133–44 doi: https://doi.org/10.1525/gfc.2019.19.1.33
Published: 01 February 2019
...- naceous diet, the prescriptions of American vegetarianism were varied and complex. But Sylvester Graham s particular brand of vegetarianism did encourage abstinence from all flesh food on the basis that all animal products stimulated the body and therefore the animal propensities of man (Nissenbaum...