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market-campaigns

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Journal Articles
Gastronomica. 2011; 11248–50 doi: https://doi.org/10.1525/gfc.2011.11.2.48
Published: 01 May 2011
... that hand grenades are named after pomegranates, the author describes physical comparisons between the bomb and the fruit, provides a brief history of grenades and grenadiers, and then muses on the contemporaneous marketing campaigns for the War on Terror that paved the way for the 2003 United States...
Journal Articles
Gastronomica. 2020; 2011–15 doi: https://doi.org/10.1525/gfc.2020.20.1.1
Published: 01 February 2020
.... At the broadest level, this is an attempt, following Fernand Braudel and Karl Polanyi, at rethinking markets as social infrastructure rather than as mere sites of capital accumulation, where people engage across cultural and natural categories, sometimes cir- cumventing the logic of capital (Braudel...
Journal Articles
Gastronomica. 2020; 20146–58 doi: https://doi.org/10.1525/gfc.2020.20.1.46
Published: 01 February 2020
... superfoods do have important nutritional value, she is con- cerned that some of the claims surrounding this food group are misleading, encouraging money to be spent on unproven science (Sygo 2014). Another widespread contention is that marketers have co-opted the term superfood in order to sell comestibles...
Journal Articles
Gastronomica. 2019; 194111–112 doi: https://doi.org/10.1525/gfc.2019.19.4.111
Published: 01 November 2019
... sustainable agriculture movement have embraced market- based approaches to social change, which serves to roll-out neoliberalism rather than attack it. Conversely, she then dem- onstrates how an emerging grassroots pesticide-drift campaign in California has effectively re-centered the impacts and stories of...
Journal Articles
Gastronomica. 2019; 194110–111 doi: https://doi.org/10.1525/gfc.2019.19.4.110
Published: 01 November 2019
... then embodied by the most marginalized communities. At the same time, she shows howmany actors in the sustainable agriculture movement have embraced market- based approaches to social change, which serves to roll-out neoliberalism rather than attack it. Conversely, she then dem- onstrates how an...
Journal Articles
Gastronomica. 2019; 194109–110 doi: https://doi.org/10.1525/gfc.2019.19.4.109
Published: 01 November 2019
... ingredients of which trav- elled the triangular routes of the Atlantic slave economy: molasses, the byproduct of sugar refined by African slaves on Caribbean plantations for British markets; beans, grown by English farmers in Massachusetts fields for city residents; and pork trimmings, the leftovers of...
Journal Articles
Gastronomica. 2019; 19428–41 doi: https://doi.org/10.1525/gfc.2019.19.4.28
Published: 01 November 2019
... shipped and stored well and by the late 1880s and 1890s, as many migrants were departing, prunes had begun appearing much more frequently on the shelves of FIGURE 2: Icelandic immigrants worked hard to reestablish coffee culture in often tea-centric rural North American markets. Coffee in a turn-of-the...
Journal Articles
Gastronomica. 2019; 19397–98 doi: https://doi.org/10.1525/gfc.2019.19.3.97
Published: 01 August 2019
... food, a decent kitchen, an appreciation for farmers markets and fresh herbs, and hold an undue faith in the transformative power of home cooking. Yes, these kinds of people exist. But foodie culture is complex and diverse, and also includes people of color, eaters with limited financial resources, men...
Journal Articles
Gastronomica. 2019; 19360–66 doi: https://doi.org/10.1525/gfc.2019.19.3.60
Published: 01 August 2019
... and femininity, Choumicha has partnered with cous- cous Dari, the main Moroccan brand and now leading world manufacturer of industrial couscous, in publicity campaigns aimed at tapping the potential for growth of a domestic market still fond of the hand-rolled variety. Preparations in Handmade do not...
Journal Articles
Gastronomica. 2019; 19216–28 doi: https://doi.org/10.1525/gfc.2019.19.2.16
Published: 01 May 2019
... Interactive website, this includes one million e-Newsletter readers as of July 12, 2017, and 29 million Facebook followers as of February 2019. The expansion of interactive media-rich ad campaigns,7 takes advantage of prosumption to encourage user engage- ment and to design and market products. Corporations...
Journal Articles
Gastronomica. 2019; 19165–78 doi: https://doi.org/10.1525/gfc.2019.19.1.65
Published: 01 February 2019
..., bureaucratic inefficiency, lack of coordination and com- munication between ministries, and wrong-headed marketing strategies. The South Korean National Assembly Budget Office pointed out that 21.9 billion won was spent in 2012 on the hansik globalization campaign and called it awaste of time, manpower and...
Journal Articles
Gastronomica. 2019; 19155–64 doi: https://doi.org/10.1525/gfc.2019.19.1.55
Published: 01 February 2019
... losses in other more volatile markets such as wheat and corn. This transition also cemented the racial divides between White farmers and the Native Sioux and Chippewa people who often farm these lands as well, but rarely the more lucrative beets. Case in point, I have never seen a recognizably Native...
Journal Articles
Gastronomica. 2019; 19179–90 doi: https://doi.org/10.1525/gfc.2019.19.1.79
Published: 01 February 2019
... Saturday, a sake class is held in a historic local sake shop in Nishiogikubo, a western Tokyo residential neighborhood (for a description of the shop see Farrer 2017). The class, of- fered in each of the last three years, is organized by the owner of a marketing company for sake, who has been in the...
Journal Articles
Gastronomica. 2019; 19114–32 doi: https://doi.org/10.1525/gfc.2019.19.1.14
Published: 01 February 2019
.... What comfort for them! What happiness for the Nation! (Varenne de Béost 1772: 11; Sherman 2001: 192). Political Economy, Personal Responsibility, and the Potato It was perhaps inevitable that Adam Smith should particularly recommend potatoes. His theorization of the free market was premised on the...
Journal Articles
Gastronomica. 2003; 3122–27 doi: https://doi.org/10.1525/gfc.2003.3.1.22
Published: 01 February 2003
...Andrew Ingall Despite the decimation of Polish Jewry after the Holocaust and its further reduction during the anti-Zionist campaigns of the late 1960s, a niche market for kosher and Jewish-style vodka has emerged and expanded in Poland since the late 1980s. Brands such as Cymes, Rachela and Jankiel...
Journal Articles
Gastronomica. 2018; 1841–12 doi: https://doi.org/10.1525/gfc.2018.18.4.1
Published: 01 November 2018
... assessment of recent change; most impressions, notwithstand- ing the intelligence about industry developments and con- sumer experience captured by market research (e.g., Mintel 2017), are derived more from media commentary and anecdote than systematic scholarly work. Historians suggest that a revolution...
Journal Articles
Gastronomica. 2018; 18494–102 doi: https://doi.org/10.1525/gfc.2018.18.4.94
Published: 01 November 2018
... to direct readers to their local fish markets. Yet Wallace had been given permission to pose questions addressing the variety and intensity of conflicts over how and why we humans kill what we eat. Rather like what the Swiss, with their symbolic lobster ban, are also saying all eaters should consider...
Journal Articles
Gastronomica. 2018; 18366–81 doi: https://doi.org/10.1525/gfc.2018.18.3.66
Published: 01 August 2018
... (Dudley 1947). The U.S. government s space program launched in response to Cold War politics was just one exam- ple of this. However, Smith (1983: 179) suggested the space program s true success was as a marketing campaign that relied on advertising tactics to promote and disseminate information on...
Journal Articles
Gastronomica. 2018; 1821–10 doi: https://doi.org/10.1525/gfc.2018.18.2.1
Published: 01 May 2018
... one goes there: to look at the sunset while eatingMaggi. Over the last twenty years, unbranded noodles have become popular across the social spectrum in urban and rural India cycle-rickshaw pullers in a busy retail market in Delhi surround a chow mein cart, twirling strands of noodles slippery with...
Journal Articles
Gastronomica. 2018; 18259–72 doi: https://doi.org/10.1525/gfc.2018.18.2.59
Published: 01 May 2018
... greatest ideological enemy, but insisted on their own version of consumer utopia even if, as Veenis (2011) notes, it often consisted of copying their oppo- nents material world. Against this background the arrival of Coca-Cola to the Bulgarian market in 1965 can certainly be seen as an unexpected and...