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coca-cola

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Journal Articles
Gastronomica (2005) 5 (1): 80–87.
Published: 01 February 2005
... es y o f th e co ca -c o la c o m pa n y Coca-cola and mcdonald s are the leading food-related symbols used by opponents of globalization to represent everything that is wrong with the propagation of American culture throughout the world, particularly in developing nations. Coca-Cola is often cited...
Journal Articles
Gastronomica (2018) 18 (2): 59–72.
Published: 01 May 2018
...Albena Shkodrova This article focuses on the puzzling circumstances that led to the production of the first bottle of Coca-Cola in Eastern Europe—in Bulgaria in 1965. The curious story line is revisited because, while opposition to the expansion of the iconic drink after World War II particularly...
Journal Articles
Gastronomica (2020) 20 (1): 23–33.
Published: 01 February 2020
... McMashallah (Chehabi 2003). Iranian cor- porations similarly took up a model of Islamification. The Islamic cola company Zamzam, for instance, takes its name from the sacred spring in Mecca and is marketed as an Islamic alternative to Pepsi or Coca-Cola. In 2010, Zamzam held a nearly fifty percent market...
Journal Articles
Gastronomica (2019) 19 (3): 60–66.
Published: 01 August 2019
..., alongside Coca- Cola, the official drink of the festival for the first time in 2018. Choose a different couscous everyday the website claims.11 And indeed couscous preparations are sold with dif- ferent toppings and stews that are meant to characterize a vari- ety of countries, served by women wearing...
Journal Articles
Gastronomica (2018) 18 (4): 107–108.
Published: 01 November 2018
... Philippines, helping transform the nation into Sugarlandia. DuringWorldWar II, the sugar pol- icy of the United States took a different tack. The U.S. military paid for the transportation and construction of Coca-Cola facto- ries in every combat theatre. Sixty-four bottling plants pumped out ten billion...
Journal Articles
Gastronomica (2018) 18 (2): iv–vi.
Published: 01 May 2018
... that is explicitly mobile. For Shkodrova, the mobile local has more to do with the changing dynamics of global geopolitics. In this account of Coca-Cola s adventures in Bulgaria, Skhodrova maps out the movements of people, beverages, and politics across political and geographic borders. One of the...
Journal Articles
Gastronomica (2018) 18 (3): 42–53.
Published: 01 August 2018
... inalienable possession the brand. In other words, consumers are allowed to consume the physicality of the brand (a can of Coca-Cola, for example), yet have a more limited scope to use the Coca-Cola logo, brand slogan, color red, advertising meme, etc., as they please. REFERENCES Anagnost, Ann. 1994. Who...
Journal Articles
Gastronomica (2017) 17 (4): 88–101.
Published: 01 November 2017
... qualifications imputed to these drinks is jarring. The soft drink, more than any other food- stuff, is a blank canvas, particularly well-suited to absorbing meaning. And whereas Coca-Cola and its ilk were the spawn of marketing companies with huge advertising budgets (ibid Buratino started its life as a...
Journal Articles
Gastronomica (2018) 18 (2): 1–10.
Published: 01 May 2018
... extends its market reach. easing people worldwide along a path of capitalist acquisition and consumption. From this perspec- tive, Maggi is one of a long line of consumer products, most notoriously Coca-Cola, that globalize and homogenize tastes around the world while teaching new populations to desire...
Journal Articles
Gastronomica (2017) 17 (4): 102–110.
Published: 01 November 2017
..., upending the long line of muddled reasons that have made something innately worthy. Mincyte provides the example of an art exhibition in Vilnius, where a picture of Coca-Cola was replaced with cepelicans (zeppelins) on a print design that made it difficult to distin- guish the two. She maintains that this...
Journal Articles
Gastronomica (2014) 14 (2): 101–102.
Published: 01 May 2014
...Abigail Carroll © 2014 by The Regents of the University of California 2014 For God, Country & Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It Mark Pendergrast : Basic Books , 2013 523 pp. Illustrations. $21.99 (paper) at...
Journal Articles
Gastronomica (2017) 17 (1): 81–82.
Published: 01 February 2017
... the Ghana 4-H programs is also exceptional in that its case study contains a much more critical analysis of the food system. In the preceding chapter, Butler outlines and scrutinizes the various ways in which large corporations, such as Chevron, Purina, and Coca-Cola, have infiltrated and begun to...
Journal Articles
Gastronomica (2017) 17 (1): 80–81.
Published: 01 February 2017
... chapter, Butler outlines and scrutinizes the various ways in which large corporations, such as Chevron, Purina, and Coca-Cola, have infiltrated and begun to have a huge influence on 4-H culture in the United States (pp.82, 88 90). This critical perspective is then applied to the case of the DuPont...
Journal Articles
Gastronomica (2017) 17 (1): 76–77.
Published: 01 February 2017
... that its case study contains a much more critical analysis of the food system. In the preceding chapter, Butler outlines and scrutinizes the various ways in which large corporations, such as Chevron, Purina, and Coca-Cola, have infiltrated and begun to have a huge influence on 4-H culture in the United...
Journal Articles
Gastronomica (2016) 16 (4): 27–32.
Published: 01 November 2016
... unavoidably created by the over- all experience. I arrived knowing that Ferrero, McDonald s, and even Walgreens were behind all of the shimmering fa- cades and dancing lights. But being there, surrounded by Customize Your Coca-Cola Can booths and New Holland Agriculture tractors, the central role of...
Journal Articles
Gastronomica (2016) 16 (2): 102–104.
Published: 01 May 2016
... Caribbean, bacalao in the Spanish-speaking Caribbean, or bakiou in Papiamento, salted North Atlantic cod indexes the globality of the Caribbean experience and the ways that imported commodities can embody locality in the region. As salt fish or, to take a more recent example, Coca-Cola shows (Miller 1998...
Journal Articles
Gastronomica (2014) 14 (2): 102–104.
Published: 01 May 2014
..., and cutthroat competition. Coca-Cola imitations were the bane of the company s initial decades, but the head- ache didn t stop there: Harvey Wiley, champion of the pure food movement, nearly took down the company with his 1907 08 morality campaign involving various levels of espio- nage and...
Journal Articles
Gastronomica (2014) 14 (2): 100–101.
Published: 01 May 2014
... to become one of the country s largest and most dis- tinctly Japanese industries despite its foreign origins. Malcolm Purinton, Northeastern University, Boston For God, Country & Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It Mark Pendergrast New...
Journal Articles
Gastronomica (2015) 15 (1): 95–97.
Published: 01 February 2015
... similar contrasts between a prototypical socialist good, namely Laghidze- flavored fruit waters, and a Western import, in this case Coca-Cola, and in so doing extends the comparison of cap- italist- and socialist-brand ontologies to include different conceptions of human production and its role in...
Journal Articles
Gastronomica (2014) 14 (3): 5–16.
Published: 01 August 2014