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Journal Articles
Journal Articles
Gastronomica. 2018; 18211–18 doi: https://doi.org/10.1525/gfc.2018.18.2.11
Published: 01 May 2018
... advertising conquest nature Advertising Indians DOCUMENTARY FILMMAKER ERROL MORRIS SUGGESTED in a 2007 New York Times opinion piece that pictures may be worth a thousand words, but there are two words that you can never apply to them: true and falseMorris made this state- ment in reference to a...
Journal Articles
Gastronomica. 2011; 11446–54 doi: https://doi.org/10.1525/gfc.2012.11.4.46
Published: 01 November 2011
...Joshua Freedman; Dan Jurafsky Our study uses the language of food to examine the representation of socioeconomic class identity in contemporary America by comparing the advertising language on expensive bags of potato chips with that on inexpensive chips. We find that the language on expensive chip...
Journal Articles
Gastronomica. 2019; 19256–59 doi: https://doi.org/10.1525/gfc.2019.19.2.56
Published: 01 May 2019
...Dan Macey A commercial food stylist comes to terms with the morality and ethics of having animals slaughtered for the sake of photographing them. The issue is addressed in the context of broader food waste issues surrounding the business of photographing food for commercial advertising purposes...
Journal Articles
Gastronomica. 2017; 17488–101 doi: https://doi.org/10.1525/gfc.2017.17.4.88
Published: 01 November 2017
... more benign representative of Soviet values depicted in a 1975 film adaptation. Using Douglas Holt's premises in his book How Brands Become Icons (2004), I argue that what would seem like an easy transition from literary character to advertising icon is complicated by the limitations of nostalgia-based...
Journal Articles
Gastronomica. 2008; 847–9 doi: https://doi.org/10.1525/gfc.2008.8.4.7
Published: 01 November 2008
...cory bernat For Genealogy of the Supermarket , the contemporary artist, Nina Katchadourian, has created an elaborate and colorful family tree using recognizable, human advertising icons found on packages lining the shelves of the average American grocery store. This essay describes the artwork...
Journal Articles
Gastronomica. 2015; 15134–43 doi: https://doi.org/10.1525/gfc.2015.15.1.34
Published: 01 February 2015
... virulent culinary xenophobia at the level of public discourse. In particular, we identify how fears about Asian immigration are often expressed in a distaste for foreign food in the Australian media and official discourse. First, we demonstrate how an advertising campaign jointly funded by government and...
Journal Articles
Gastronomica. 2018; 18366–81 doi: https://doi.org/10.1525/gfc.2018.18.3.66
Published: 01 August 2018
... considered modern, such as nutrition science, while also responding to marketers who channeled the femi- nist zeitgeist through their advertising copy. Likemodern girls of eras past such as Gibson s AmericanGirl or the flapper, theModern AmericanDieter enthusiastically em- braced consumerism. The Dieter was...
Journal Articles
Gastronomica. 2006; 6141–50 doi: https://doi.org/10.1525/gfc.2006.6.1.41
Published: 01 February 2006
... at its most dramatic historical divide, the moment when it became a mass produced product and was widely reinterpreted for the public through advertising. In Shakespeare's day, gelatin took meaning from two primary contexts: household labor practices (namely, the violent and highly visible process by...
Journal Articles
Gastronomica. 2020; 20230–36 doi: https://doi.org/10.1525/gfc.2020.20.2.30
Published: 01 May 2020
... variety of anecdotes about the creative use of food coloring (including a few actual experiments), passed down among marketing men until a journalist wrote it down to make a larger point about the importance of color in advertising. Wheatley s article, then, became both tantalizing and diffi- cult to...
Journal Articles
Gastronomica. 2020; 2021–11 doi: https://doi.org/10.1525/gfc.2020.20.2.1
Published: 01 May 2020
... of a safer past. In an advertisement warning Italians of the danger of GMO maize, a corncob is refigured as a grenade. If the encroaching of so- called third world presents a threat to Lega Nord and their problematic xenophobic version of Modernity, for the Greens, the advert reads, The Third...
Journal Articles
Gastronomica. 2018; 18144–54 doi: https://doi.org/10.1525/gfc.2018.18.1.44
Published: 01 February 2018
... reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Reprints and Permissions web page, http://www.ucpress.edu/journals.php?p=reprints . 2018 natural food science anti-intellectualism expertise advertising...
Journal Articles
Gastronomica. 2020; 20192–93 doi: https://doi.org/10.1525/gfc.2020.20.1.92
Published: 01 February 2020
... appears fundamentally flawed and embedded within a regula- tory system that fails to fix these flaws (p.186). Her discussion of marketing research and consumer focus groups in the twen- tieth century likewise reflects contemporary concerns over how food is advertised and labeled. Above all, Zeide s book...
Journal Articles
Gastronomica. 2020; 20116–18 doi: https://doi.org/10.1525/gfc.2020.20.1.16
Published: 01 February 2020
... middle of the 2018 poster that advertised this free event stands a typical wooden fruit box filled with colorful vegetables and fruits. Saturn sits next to a tomato, a chemistry lab glass stands be- hind a yellow pepper, an astronaut floats on top of the box, and two kids with a telescope look at space...
Journal Articles
Gastronomica. 2020; 20193–95 doi: https://doi.org/10.1525/gfc.2020.20.1.93
Published: 01 February 2020
... consumer focus groups in the twen- tieth century likewise reflects contemporary concerns over how food is advertised and labeled. Above all, Zeide s book raises fundamental questions about the American diet and the multifaceted relationships among growers, processors, govern- ment, and science that...
Journal Articles
Gastronomica. 2020; 20123–33 doi: https://doi.org/10.1525/gfc.2020.20.1.23
Published: 01 February 2020
... best Iranian-made canned foods, sauces, and microwavable, ready-made meals. At the crowded show, international companies like Grandmother advertised their hand cooked packaged foods. One sign, for instance, advertised Grandmother s natu- ral honey, tuna, and pickles, drawing on the image of a...
Journal Articles
Gastronomica. 2020; 20146–58 doi: https://doi.org/10.1525/gfc.2020.20.1.46
Published: 01 February 2020
... United States, which all regulate food labels in some form. The European Union requires that G A S T R O N O M IC A 49 S P R IN G 2 0 2 0 claims made on food labels or advertising must be based on scientific evidence (European Commission 2019), but does not ban the use of the term superfood outright. The...
Journal Articles
Gastronomica. 2020; 20159–68 doi: https://doi.org/10.1525/gfc.2020.20.1.59
Published: 01 February 2020
... for local food advocates to address structural inequities, the spe- cific ways they affect Black KC residents, and the myriad ways they affect other racialized populations. Recently, for example, advertisements for a fundraiser gala for a local nonprofit that promotes urban farming were plastered with...
Journal Articles
Gastronomica. 2019; 19478–90 doi: https://doi.org/10.1525/gfc.2019.19.4.78
Published: 01 November 2019
... to slower, artisan production of food and drink following decades of increasing homogeneity, a call for consumer choice during an era of corporate consolidation, and a spirit of entrepreneurial innovation that spurred novel modes of production, packaging, marketing, transportation, and advertising...
Journal Articles
Gastronomica. 2019; 19442–48 doi: https://doi.org/10.1525/gfc.2019.19.4.42
Published: 01 November 2019
... with MSG, the idea captured the public imagination in the course of the 1970s and 1980s and in the general backlash against artificial ingredients MSG was vilified and removed from many products. Chinese restaurants began to advertise NO MSG as did more natu- ral forms of common junk food. In the...