The category of superfoods first gained traction in the mid-1980s and has only become more prevalent since. Despite this popularity, contestations exist over the validity of the term, the science behind it, and its utility for consumers. However, systematic and scholarly investigations into the idea of the superfood remain limited. Using content and discourse analyses on global English-speaking news media, this paper examines the breadth of comestibles considered superfoods, the ways in which these foods are being mobilized to address particular health concerns, and the wider socio, political, and environmental contexts surrounding superfoods. Our analysis revealed a total of 217 foods were considered superfoods, and were linked to 71 conditions, that primarily emphasize the ability of individuals to optimize their health by preventing possible future illness. We contend that socio-environmental researchers have much to offer into critical investigations of the superfoods phenomenon.

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