The audiences of innovative gastronomic restaurants are invited to engage with the dining experience in increasingly novel and interactive ways. The focus of the essay is on Alchemist, a Copenhagen multi-awarded restaurant led by chef Rasmus Munk, which offers an immersive, multisensory experience spanning five to six hours and combining cutting-edge dishes and beverages, live performances, high-tech audiovisual elements, plate design, and art installations. Alchemist fuses elements of dramatic theater and performance art, employing theatrical layouts and techniques like shock effects, role reversals, and direct addresses to diners. These methods gain added significance when intertwined with the act of consuming foods and drinks that affect diners, both physically and symbolically. Drawing on media studies, semiotics, performance studies, and food socio-anthropology, the essay analyzes how the Danish restaurant blurs the boundaries between dining and performance spaces, introducing a new form of gastronomic disruption and emphasizing diners’ active involvement. The essay hence explores the potential of gastronomic performativity to drive individual and social change, as Munk’s “holistic cuisine” approach situates itself at the intersection of fine dining enjoyment and norm disruption. Alchemist provides a model for chefs seeking to amplify activist agendas and celebrates in its own unique way the transformative power of gastronomy.

You do not currently have access to this content.