Among the many viral images of 2022 was a baby-blue, corn-cob-shaped jelly dessert custom-made for musician Bjork. Jelly cakes by the same artist, Lexie Park, also graced the cover of pop-star Olivia Rodrigo’s debut album, appeared on the Drew Barrymore Show, and went to the Super Bowl. The cakes are primarily works of art, and happen to taste good too. Of the tens of thousands of fans Lexie Park has on Instagram, only a handful have actually tasted one of her pastel sculptures. Park’s cakes aren’t the only ones getting attention. TikTok videos assigned the jellycake tag have garnered more than forty-eight million views (TikTok n.d.). Likewise, searching the tag Jell-O on Instagram returns image after image of artful sculptures—thousands more than alcoholic party favors. The jelly cakes are a feast for the eyes, and after a decades-long hiatus, an indication that Jell-O’s role as a creative medium is alive...
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Summer 2023
Research Article|
May 01 2023
Breaking the Mold: How Jell-O Helped Women Get Creative in the Kitchen
Julia Segal
Julia Segal
Julia Segal is a food design professor, researcher, and writer based in San Francisco and Toronto. She teaches restaurant design, design thinking, and storytelling, and consults with restaurants to design welcoming spaces. In her spare time, she bakes Montreal-style bagels and makes vermouth.
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Gastronomica (2023) 23 (2): 71–79.
Citation
Julia Segal; Breaking the Mold: How Jell-O Helped Women Get Creative in the Kitchen. Gastronomica 1 May 2023; 23 (2): 71–79. doi: https://doi.org/10.1525/gfc.2023.23.2.71
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