FQ Columnist Caetlin Benson-Allott explores the long-standing relationship between alcohol and cinema-going. She traces the history of this growing trend in movie concessions, beginning with cinema's debut at the Grand Café de Paris, whose menu certainly included alcohol. Noting the physiological effects of alcohol consumption on the viewer, she argues that moderate drinking can make mediocre movies more enjoyable. Alcohol has also helped shaped the current landscape of cinema exhibition by providing a profitable revenue stream for independent and microcinemas in addition to helping them foster a sense of community.
On Platforms: Spirits of Cinema
Caetlin Benson-Allott is Provost's Distinguished Associate Professor of English and Film & Media Studies at Georgetown University and editor of JCMS. She is also the author of Killer Tapes and Shattered Screens: Video Spectatorship from VHS to File Sharing (2013) and Remote Control (2015).
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Caetlin Benson-Allott; On Platforms: Spirits of Cinema. Film Quarterly 1 September 2019; 73 (1): 68–72. doi: https://doi.org/10.1525/fq.2019.73.1.68
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