[Footnotes]

[Footnotes]
1
(The Macmillan Co., 1933.) Some of the main contributors: Edgar Dale, Ruth Petersen, L. L. Thurstone, Frank K. Shuttleworth, Mark A. May.
2
Carl I. Hovland and others, Experiments on Mass Communications, Studies in Social Psychology in World War II, Vol. III (Princeton, 1949).
Hovland
III
Experiments on Mass Communications
1949
3
Geoffrey Wagner, "The Lost Audience," Quarterly of Film, Radio, and Television, VI (1952), 338-350.
Geoffrey
338
VI
Quarterly of Film, Radio, and Television
1952
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