(The Macmillan Co., 1933.) Some of the main contributors: Edgar Dale, Ruth Petersen, L. L. Thurstone, Frank K. Shuttleworth, Mark A. May.
Carl I. Hovland and others, Experiments on Mass Communications, Studies in Social Psychology in World War II, Vol. III (Princeton, 1949).
Experiments on Mass Communications
Geoffrey Wagner, "The Lost Audience," Quarterly of Film, Radio, and Television, VI (1952), 338-350.
Quarterly of Film, Radio, and Television
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