BOOK DATA Feng-Mei Heberer, Asians on Demand: Mediating Race in Video Art and Activism. University of Minnesota Press, 2023. $100.00 cloth; $25.00 paper; $25.00 e-book. 200 pages.

Feng-Mei Heberer’s Asians on Demand: Mediating Race in Video Art and Activism rethinks the minority status and visibility of the Asian diaspora in digital videos. The author analyzes the complexity of Asian visibilities in cross-cultural and multilingual contexts. In dialogue with ethnic studies, feminist studies, and queer studies, Heberer’s research goes beyond the textual reading of Asian representations in videos to analyze video artists’ and activists’ resistance to the dilemmas faced by immigrants and workers in the Asian diaspora.

Drawing on Grace Kyungwon Hong’s work on the racialization of Asians in the postwar neoliberal era, Heberer begins her book by noting the ways in which neoliberal ideology treats Asians as cheap labor under the guise of ethnic affirmation. Asians are stereotyped in...

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