The border-based dramedy Run, Coyote, Run (FOX Networks Group Latin America, 2017) ended its first season with the highest rating of any drama on Mexican TV. This column sketches the rapidly changing industrial mediascape that enables such novel productions in Mexico. Asking whether the new platforms made available by changing technology can facilitate content with new creative characteristics, the column explores industrial practice, professional profiles, and textual analysis to argue for Run, Coyote, Run as an example of a marquee series that incorporates the global/local nexus into the fabric of its complex televisual text.
Screenings: Run Coyote Run: A Mexican Border Comedy for the Age of Trump
Paul Julian Smith, a Fellow of the British Academy, is distinguished professor in the Program in Latin American, Iberian, and Latino Cultures at the Graduate Center, CUNY. He is the author of over twenty books including Desire Unlimited: The Cinema of Pedro Almodóvar (Verso, 1994), Dramatized Societies: Quality Television in Spain and Mexico (Liverpool University Press, 2016), Queer Mexico: Cinema and Television since 2000 (Wayne State University Press, 2017), and the new Television Drama in Spain and Latin America: Genre and Format Translation (University of London/Institute of Modern Language Research, 2018). He has served on the juries of the San Sebastián International Film Festival in Spain and the Morelia International Film Festival in Mexico. Follow him on Twitter @pauljuliansmith.
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Paul Julian Smith; Screenings: Run Coyote Run: A Mexican Border Comedy for the Age of Trump. Film Quarterly 1 December 2018; 72 (2): 77–80. doi: https://doi.org/10.1525/fq.2018.72.2.77
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