An account of the rise of Video on Demand as a method of distribution for arthouse and independent films, focusing on the IFC Films and Magnolia Pictures companies, and charting the growing success of streaming video as opposed to DVD and theatrical releasing.
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Research Article| December 01 2010
The Art of Distribution: Video on Demand
Lucas Hilderbrand is Assistant Professor of Film and Media Studies at the University of California, Irvine, and author of Inherent Vice: Bootleg Histories of Videotape and Copyright (Duke university Press, 2009).
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Film Quarterly (2010) 64 (2): 24–28.
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Lucas Hilderbrand; The Art of Distribution: Video on Demand. Film Quarterly 1 December 2010; 64 (2): 24–28. doi: https://doi.org/10.1525/FQ.2010.64.2.24
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