Product Placement in Hollywood Films: A History, by Kerry Segrave

Sim, Gerald

doi:10.1525/fq.2007.61.1.87

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Review Article| September 01 2007

Product Placement in Hollywood Films: A History, by Kerry Segrave

Product Placement in Hollywood Films: A History

, by

Kerry

Segrave

.

Jefferson, NC

:

McFarland

,

2004

.

$39.95 paper. 244 pages.

Gerald Sim

GERALD SIM is Assistant Professor of Film Studies at Florida Atlantic University. His recent dissertation at the University of Iowa is a Neo-Marxian critique of fi lm theory and criticism that addresses questions of race and ethnicity.

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Film Quarterly (2007) 61 (1): 87–88.

https://doi.org/10.1525/fq.2007.61.1.87

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Product Placement in Hollywood Films: A History, by Kerry Segrave

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