Gendered meanings, particularly around sentiment and attachment, shape hierarchies of value that organize our understandings of the creation, reproduction, and circulation of landscape photography. To explore these ideas, this article considers Australian wilderness diaries and calendars, which began to emerge in the late 1970s. Popular landscape photography is often derided as merely showing pristine, repetitive scenes: technically perfect shots of sunsets or snowy mountain peaks. Such images in mass-market print culture have been critiqued for presenting wilderness as separate from human intervention. Yet despite their limitations, diaries and calendars, as they move into gendered domestic spaces, do important work. Images of wilderness in everyday use provoke the question of how sentimental attachments toward landscapes might prompt environmental awareness and action.