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betty-crocker

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Journal Articles
Feminist Media Histories. 2015; 1446–70 doi: https://doi.org/10.1525/fmh.2015.1.4.46
Published: 01 October 2015
...Sarah Murray Scholarly histories of Betty Crocker in the United States present the fictional General Mills character as a model home economist of the domestic science movement and the foremost illustration of midcentury “live trademark” consumer marketing. Yet it was the medium specificity of radio...
Images
Published: 01 October 2015
FIGURE 1. Early Betty Crocker radio, 1924–28. (Courtesy of General Mills Archives.) FIGURE 1. Early Betty Crocker radio, 1924–28. (Courtesy of General Mills Archives.)
Journal Articles
Feminist Media Histories. 2015; 141–4 doi: https://doi.org/10.1525/fmh.2015.1.4.1
Published: 01 October 2015
... focus on the sonic practices behind the creation of one of radio's many “immaterial” women: the fictional homemaker-hostess and company symbol Betty Crocker. Drawing on archival materials, including internal documents, publicity, and recordings, Murray reveals the real-life labor of the women behind the...