Section 213 of the 1932 Federal Economy Act mandated that if both members of a married couple worked for the federal government, one of them—usually the wife—would be dismissed when cuts were made. The law codified widespread prejudice against employed wives. This article interrogates how Depression-era feminists used their organizational publications to combat Section 213, primarily through sensationalist narratives about family hardship and couples scandalously cohabitating. These narratives were amplified in the mainstream press and in a widely syndicated fictional newspaper serial, which was optioned by Warner Bros. for a movie. That mainstream newspapers picked up feminist narratives illustrates the power of sensationalism at a time when objectivity is believed to have dominated news practices. The feminist campaign complicates that view, demonstrating sensationalism’s value as a persuasive tool and its use in “political mimesis,” with feminists asserting political agency by creating “correspondence” with opponents to raise consciousness.
“Some Wonder If Government Is Coming Out against Love”: Sensationalism as a Feminist Persuasive Tool in the 1930s Campaign against Section 213 Available to Purchase
Jane Marcellus is a feminist media historian whose work examines representation of employed women in the early and mid-twentieth century. Publications include Business Girls and Two-Job Wives: Emerging Media Stereotypes of Employed Women (Hampton Press 2011, as sole author), Mad Men and Working Women: Feminist Perspectives on Historical Power, Resistance, and Otherness (Peter Lang, 2014 as coauthor), and The Legacy of Mad Men: Cultural History, Intermediality, and American Television (Palgrave 2019, as coeditor). Her work has also appeared in Feminist Media Studies, Journalism & Mass Communication Quarterly, and American Journalism. She is a former professor at Middle Tennessee State University.
Jane Marcellus; “Some Wonder If Government Is Coming Out against Love”: Sensationalism as a Feminist Persuasive Tool in the 1930s Campaign against Section 213. Feminist Media Histories 1 July 2022; 8 (4): 33–54. doi: https://doi.org/10.1525/fmh.2022.8.4.33
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