Much like other creative professions, the advertising industry and especially its creative departments have been host to a culture of discrimination and sexual harassment, with recent high-profile incidents leading to the formation of Time's Up/Advertising in 2018. These incidents have revived feminist consciousness-raising in new forms and old, inspiring new commitments to fighting sexism in agencies. This essay discusses the origins of Time's Up/Advertising and its initial actions, as well as the challenges the movement will face in its efforts to rid the advertising industry of misogyny. These problems must be solved if advertising aspires to remain a viable creative industry.

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