The star's image flickers into view in the dark space of the theater. Her face is white, cosmetically enhanced, and overexposed to such an extent that it glimmers across the screen rather than suggesting solid flesh. The faces of makeup tutorial producers fill smaller computer screens and flicker because of YouTube's low resolution and sometimes-staccato delivery. Mary Ann Doane suggests that close-ups generate “fascination, love, horror, empathy, pain, unease.”1 Close-ups also convey beauty practices. Richard Dyer describes how light beautifies Lillian Gish, “bringing out the fairness of her hair; the use of make-up too gives her face a seamless white glow.”2 Dyer links this lightness to the articulation of...
Beauty Culture Studies
Michele White is a professor of internet and new media studies in the Department of Communication at Tulane University. Her monographs include Buy It Now: Lessons from eBay (Duke University Press, 2012) and Producing Women: The Internet, Traditional Femininity, Queerness, and Creativity (Routledge, 2015). She has also published such online beauty research as “How ‘your hands look’ and ‘what they can do’: #ManicureMonday, Twitter, and Useful Media,” Feminist Media Histories 1, no. 2 (2015): 4–36; and “Women's Nail Polish Blogging and Femininity: ‘The Girliest You Will Ever See Me,’” in Cupcakes, Pinterest, and Ladyporn: Feminized Popular Culture in the Early Twenty-First Century (University of Illinois Press, 2015).
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Michele White; Beauty Culture Studies. Feminist Media Histories 1 April 2018; 4 (2): 31–37. doi: https://doi.org/10.1525/fmh.2018.4.2.31
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